'Anti-HiLux' Toyota Ute Revives Cult Brand
Toyota says the low-volume KEI-01 will be sold through a small dealer network and targets fleet buyers, with 50 new jobs expected in Indiana.
9 Articles
9 Articles
'Anti-HiLux' Toyota ute revives cult brand
Toyota will deliver on a desire from US President Donald Trump to produce and sell cars from Japan’s pint-sized class of ‘kei’ vehicles in the United States. The United States (US) is known for its massive ‘pickup’ utes, but in 2027, Toyota will revive the Scion badge last used in 2016 to build an ultra-compact, three-cylinder Kei-01 ‘truck’. It will be initially marketed as a low-volume, niche vehicle targeted at fleets – and will be limited to…
Toyota will manufacture mini-ches at its Indiana plant in the United States and recover the Scion brand, which it abandoned a decade ago, to market this new vehicle, named Kei-01, whose sales will begin in late 2027, according to Bloomberg News.
The brand builds on the experimental spirit that was associated with the original Scion, redefined for a new generation.
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