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Toyota Retains Top Spot in 1st-Half Global Sales for 6th Straight Yr

JAPAN, JUL 30 – Toyota's global sales rose 7.4% to a record 5.54 million vehicles in H1 2025, driven by hybrid demand and a tariff cut from 25% to 15% under a new U.S.-Japan trade deal.

  • Toyota Motor Corp. achieved its highest-ever global sales for the first six months of 2025, delivering 5.54 million vehicles and securing its position as the world's top-selling automaker for the sixth year in a row.
  • This milestone followed a rebound from a sharp 2024 domestic sales decline caused by rigged safety test data and supply issues, while higher U.S. tariffs created uncertainty.
  • Strong sales gains in Japan, the U.S., and China, plus 27.4% domestic volume growth and a nearly 20% rise in domestic production, supported the record performance.
  • The group’s global sales rose 7.4% with 937,246 vehicles sold in June, while a company official said last-minute demand has 'begun to settle down' amid tariff adjustments lowering U.S. duties to 15%.
  • Toyota’s results suggest sustained hybrid vehicle demand and effective adaptation to tariff changes, helping it outperform rivals like Volkswagen despite intensifying EV competition in China.
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regionalmedianews.com broke the news in on Wednesday, July 30, 2025.
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