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Toyota Considers Making Tiny Trucks for U.S. Market as Demand Booms
- Toyota is considering launching a small pickup truck for the U.S. market to compete in the growing compact truck segment in 2025 and beyond.
- This development comes in response to growing consumer interest in affordable, car-based compact pickups, a segment popularized by models such as Ford’s Maverick and Hyundai’s entry in the category, which have influenced Toyota’s plans.
- Toyota executives, including COO Mark Templin and SVP Cooper Ericksen, confirmed via interviews that they are exploring this segment due to dealer requests for a pickup smaller than the Tacoma midsize truck.
- Ford sold 131,142 Mavericks in 2024, up 39%, with a starting price near $28,145, while Hyundai’s Santa Cruz sold 32,033 units but declined 13%, demonstrating a market for competitively priced small pickups.
- Toyota’s potential compact truck may offer a lower-cost, car-like alternative to Tacoma or Tundra, addressing budget-conscious buyers, though timing and powertrain details remain unconfirmed.
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18 Articles
18 Articles
Coverage Details
Total News Sources18
Leaning Left7Leaning Right2Center4Last UpdatedBias Distribution54% Left
Bias Distribution
- 54% of the sources lean Left
54% Left
L 54%
C 31%
15%
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