Toyota’s Rolls-Royce-Rivalling Century Brand Under Study for Australia

Toyota’s Rolls-Royce-rivalling Century brand under study for Australia

The Century brand is being considered for Australia, with executives from both Toyota and Lexus weighing in on...

Toyota Unveils Luxury Century Brand to Compete With Bentley and Rolls-Royce

Toyota Motor Corp. is making a bold leap upmarket with the official launch of its new Century brand, an ultra-luxury division positioned to compete directly with Bentley and Rolls-Royce. The announcement came during the Japan Mobility Show, where Toyota revealed the Century Coupe Concept — a striking preview of what’s to come from the automaker’s highest-end line.The Century name isn’t new to Japan. First introduced in 1967, it became the car of…

Toyota's Answer To Rolls-Royce Eyes Possible Australian Debut

Century – the exclusive Toyota luxury cars – are being spun off into their own brand positioned above Lexus, and could be coming to Australia as part of its global launch. Previously available in Japan and select geographies only, a next-gen concept was unveiled at the 2025 Tokyo Mobility Show by Toyota chairman Akio Toyoda in all its distinct glory. “The era of Japan as number one is behind us. Japan has lost some of its energy and dynamism. I …

Toyota Century brand firms for Australia with Lexus managing the decision process

This post appeared first on Chasing Cars. Toyota Australia is giving serious consideration for a bid to launch the ultra-luxury Century brand locally, with senior Lexus bosses allocated responsibility for analysing the business case. “Because it is going to be positioned above [it], Lexus will take the lead on that vehicle,” Toyota Australia vice president of sales and marketing Sean Hanley told Chasing Cars. Pictured: Toyota Century SUV “Centur…