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Toy Story 5 Promotion Spoons Up Nostalgia With the Return of Cereal Box Toys
- On Thursday, Kellogg announced it is including toys inside cereal boxes for the first time in over a decade, partnering with Disney and Pixar to promote "Toy Story 5."
- Kellogg previously discontinued in-box toys due to rising costs and safety concerns, including a 2004 controversy over Spider-Man watches containing mercury batteries.
- Starting Sunday, special edition boxes of Froot Loops, Frosted Flakes, Corn Pops, Apple Jacks, Frosted Mini-Wheats, Rice Krispies, Corn Flakes, and Cocoa Loops will contain toys, spoons, and trading cards.
- Kellogg will host an interactive promotional event at The Grove in Los Angeles on May 24, featuring a giant claw machine inspired by the movie's "The Claw" character.
- Set for a June 19 theatrical release, "Toy Story 5" follows Bonnie Anderson's toys facing Lilypad, a smart tablet voiced by Greta Lee that diverts her from plastic friends.
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Toys Return to Cereal Boxes
If you've missed rooting around in a cereal box for a toy, you're in luck. WK Kellogg Co. said Thursday it's including toys with some of its breakfast cereals for the first time in more than a decade. Starting on Sunday, special-edition boxes of Frosted Flakes, Froot Loops, AppleJacks, and...
·Miami, United States
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Associated Press News+4 Reposted by 4 other sources
Kellogg is putting toys back into some cereal boxes as a 'Toy Story 5' tie-in
If you’ve missed rooting around in your cereal box for a toy, you’re in luck. WK Kellogg Co. said on Thursday it’s including toys with some of its cereals for the first time in more than a decade.
·United States
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Total News Sources29
Leaning Left8Leaning Right1Center16Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 32%
C 64%
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