Top Consulting Group PwC Caught Using AI on "Thought Leadership" Report About AI, Resulting in Corporate Document Filled With Bizarre Hallucinations

Top Consulting Group PwC Caught Using AI on "Thought Leadership" Report About AI, Resulting in Corporate Document Filled With Bizarre Hallucinations

PwC, one of the “Big Four” consulting firms, has been caught red-handed publishing “thought leadership” reports about AI riddled with lazy and easily-spotted hallucinations. As the Financial Times reports, four reports published between 2024 and 2026, were meant to solicit consulting work for partners in the Middle East. But as investigators from AI detector firm GPTZero found, the reports were an utter mess, chock full of “hallucinated (vibe) c…