US Edition'Checo' Pérez Is Tommy Hilfiger's New Global Menswear Ambassador
4 Articles
4 Articles
'Checo' Pérez is Tommy Hilfiger's new global menswear ambassador
Tommy Hilfiger has named Sergio “Checo” Pérez its new global menswear ambassador, reinforcing the brand’s commitment to Formula 1 and its connection to fashion, sport and pop culture. The announcement, made in Amsterdam last week, marks a new stage in Tommy Hilfiger’s relationship with Formula 1, continuing a legacy that has included world-class sporting figures such as Lewis Hamilton, Rafael Nadal and Thierry Henry. “We have long championed dri…
Tommy Hilfiger Welcomes Sergio Pérez as Global Menswear Ambassador
Courtesy of Tommy Hilfiger Tommy Hilfiger introduces Formula 1 driver Sergio Pérez as the brand’s new Global Menswear Ambassador, expanding its presence within international sport and culture. The announcement strengthens a long-running connection between the brand and major athletic figures, and it aligns with the growing influence of Formula 1 across fashion-minded audiences. Pérez enters the role as one of the most respected drivers on the gr…
Tommy Hilfiger announces Sergio Checo Pérez as ambassador. Courtesy: IG Tommy Hilfiger Completed the 2025 season of Formula 1, so the drivers and teams are taking a break with a view to 2026, although some of them are not doing so, as the case of the Cadillac team driver Sergio Checo Pérez, who is preparing to return to the maximum circuit, but is also meeting with various brands, including Tommy Hilfiger, who appointed him global ambassador. Th…
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