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To reach Latinos, some Democrats pivot to talk more about the economy and less about immigration

  • Democrats are shifting their 2024 message toward economic issues to better engage Latino voters in key states like Florida and Arizona.
  • This pivot follows leaders like Tom Perez and Alex Berrios saying Democrats overfocused on immigration and identity politics, missing core economic concerns driving Latino voters.
  • Latino voters prioritized affordability above all else, with nearly half citing inflation and about three-quarters of Latino Trump supporters deeply worried about housing costs.
  • In May, a poll conducted by AP-NORC revealed that just over one-third of Hispanic adults support Trump’s management of the economy, leading Democrats to enhance their economic messaging ahead of early primary elections such as New Jersey’s.
  • This strategic shift suggests Democrats seek to counter Latino voters' rightward drift by emphasizing broad economic issues rather than primarily immigration-focused messages.
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To reach Latinos, some Democrats pivot to talk more about the economy and less about immigration

Democrats have long focused on immigration when courting Latino voters in states like Arizona, Nevada, New Jersey, and Florida, where generations of Mexican, Cuban and other Latin American immigrants have settled and gained permanent legal status.

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Associated Press News broke the news in United States on Tuesday, May 13, 2025.
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