Have We Passed Peak Social Media?

Have We Passed Peak Social Media?

Social media usage peaked in 2022 and has been on a steady decline since. An analysis of 250,000 adults across more than 50 countries by the digital audience insights company GWI found that adults aged 16 and older spent an average of two hours and 20 minutes per day on social platforms at the end of 2024. That figure is down almost 10% from 2022. The decline is most pronounced among teenagers and people in their twenties. Usage has traced a sm…

Time on social media peaked in 2022 \ stacker news ~charts_and_numbers

Have we passed peak social media? In years to come, we may well look back on September 2025 as the point at which social media jumped the shark and began rapidly accelerating its transition from the place to be seen (through a flattering Instagram filter), to a gaudy backwater of the internet inhabited by those with nothing better to do. Both Meta and OpenAI have recently announced new social platforms that will be filled with AI-generated short…