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Apple CEO Tim Cook Visited White House for 'Melania'...

Tim Cook attended a $40 million Amazon-funded screening amid controversy over a recent killing and the presence of disgraced director Brett Ratner, sparking calls to boycott Apple.

  • On Saturday, Apple CEO Tim Cook attended a private White House screening of Melania Trump, sparking online excoriation and calls to boycott Apple products.
  • Cook's past interactions with the Trump White House included delivering a gold and glass trophy and reportedly donating $1 million to Donald Trump, President's inaugural committee.
  • Photographs show Tim Cook, Apple CEO, posing with Brett Ratner, director, at a screening attended by about 70 guests including Andy Jassy, Amazon CEO, Eric Yuan, Zoom CEO, Lisa Su, AMD CEO, Mike Tyson, and Barron Trump.
  • So far, Cook and Apple have not issued a public response, while media experts and social-media users intensified scrutiny of Cook's ties to the Trump administration, raising reputational concerns given his liberal values.
  • The screening coincided with a high-profile police killing that prompted viral video and debate, and the film heads to a Kennedy Center premiere and a wider theatrical release on Friday, with Melania Trump calling it `historic` while critics dismissed it as a sycophantic ode.
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AppleInsider broke the news in on Monday, January 26, 2026.
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