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Tim Cook Names Apple's Greatest Contributions, Talks Tariff Refunds and Retirement Rumors

  • Apple CEO Tim Cook used a 'Good Morning America' appearance on Tuesday to dismiss retirement speculation, telling co-anchor Michael Strahan, "I can't imagine life without Apple."
  • As Apple marks its 50th anniversary, Cook reflected on his 28-year tenure, stating, "Twenty-eight years ago, I walked into Apple and I've loved every day of it since."
  • Apple is committing $600 billion to the U.S. over the next four years, with Cook noting that Kentucky will produce iPhone glass and Arizona will manufacture over 20 billion semiconductors.
  • Expanding its partnership with Save The Music, the company plans to nearly double its reach, aiming to provide music education to 25,000 students next year.
  • Regarding tariffs, Cook said Apple is "monitoring the situation" after paying $3.3 billion, while emphasizing the company's privacy-first approach and calling AI "profound.
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Macworld broke the news in on Monday, March 16, 2026.
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