Tim Cook Calls Apple Maps Launch His 'First Really Big...

‘The product wasn’t ready’: Tim Cook says the Apple Maps launch was his biggest mistake — even as Google confirms that the new Siri delays will stretch beyond two years

Tim Cook has revealed the biggest mistakes he made as Apple CEO, but there’s one thing I think he’s forgotten.

Apple Maps was Tim Cook's biggest mistake

Speaking to employees, outgoing CEO Tim Cook talked about his time leading Apple, citing both the successes he is most proud of, and admitting to the one main failure.Screenshot of an unfortunately typical Apple Maps failure in its early daysAs announced, Tim Cook and incoming CEO John Ternus held an Apple Town Hall meeting for employees on Wednesday, April 22, 2026. It was specifically to answer questions about the handover to Ternus, but Cook …

'My First Big Mistake’: Tim Cook Reflects on Apple Maps Failure Ahead of Exit

As he prepares to step down as Apple CEO, Tim Cook reflected on key moments from his tenure, calling the 2012 Apple Maps launch his “first really big mistake”.

Tim Cook calls Apple Maps launch a ‘mistake’ but says Apple Watch was his proudest work

The maps app famously did not work properly in much of the world. Read more at straitstimes.com.

Tim Cook Calls Apple Maps Launch His 'First Really Big...

Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report...

Tim Cook Reflects on Apple Maps Failure in 2026 Farewell

Before stepping down as CEO, Tim Cook reflects on the iOS 6 Maps debacle and how it became his first major leadership test.Read More...