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TikTok's new terms of service spark backlash, but experts say they're an industry standard

TikTok's U.S. ownership change led to new terms causing creator backlash over plummeting engagement and raised concerns about expanded data tracking including geolocation, analysts said.

Summary by WRTV
This week, TikTok creators have been sounding an alarm, saying views and engagement have plunged in the wake of a deal that brings control of TikTok to the U.S.Creators and users have complained about the fact that videos are getting much less engagement and views. There is some speculation that suppression has been tied to creators who are speaking out politically, specifically if they criticize the Trump administration or ICE's deployment in M…

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Tom's Guide broke the news in on Tuesday, January 27, 2026.
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