Caught Between a Trade War and Potential New Ownership, What Does the Future Hold for Beauty Brands on TikTok Shop?

Caught Between a Trade War and Potential New Ownership, What Does the Future Hold for Beauty Brands on TikTok Shop?

TikTok has become a key bargaining chip in China’s escalating tariff battle with the U.S. — while remaining an enticing investment for players vying for control over the app’s U.S. operations.

The HLW Weiz celebrates great successes on TikTok. On the social media platform, the students regularly reach hundreds of thousands of people with their videos. In addition to fun, there is also successful public relations work.

Chinese TikTok stars attack Western fashion labels. What's behind the viral campaign is shown in our video with exciting backgrounds.

TikTok and the Soft War as Chinese Creators Redefine Luxury

In today’s digital age, luxury is no longer defined by logos but by the stories behind them. This article explores how Chinese creators are reshaping global perceptions of luxury through TikTok, sparking a narrative war rooted in craftsmanship, identity, and authenticity. As content creation becomes the new assembly line, we ask—can true storytelling still stand out in a world of duplication? Discover how this soft war redefines influence and br…