TikTok trend takes aim at impulse buys

TikTok trend takes aim at impulse buys

LAS VEGAS (KLAS) — One new TikTok trend uses a unique technique to curb impulse purchases. The trend involves screenshotting an item instead of immediately purchasing it. This allows buyers to reconsider their decision. Proponents believe the technique could help combat rising costs and sidestep limited return policies. Andrea Woroch, a consumer savings expert, believes screenshotting instead of buying could help consumers resist the urge and al…

In recent years, TikTok has ceased to be only an entertainment platform to become also a tool of influence on consumer decision-making. With a fairly efficient algorithm and a brief but shocking content, it has managed to influence notoriously sections of fashion, beauty, travel and technology among others. [...] The post What is the TikTok Made Me By It phenomenon? appeared first on Ecommerce News.