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TikTok says it has taken down deepfake videos spreading trade falsehoods
McGill researchers said nearly 300 accounts drew 22.1 million views and spread false trade-war claims using deepfakes of real influencers.
OTTAWA — TikTok has permanently banned accounts linked to a network using deepfakes to spread false content to Canadians, following a report released Thursday by the McGill University Centre for Media, Technology and Democracy.
The McGill report identified nearly 300 TikTok and Instagram accounts using AI-generated deepfakes of influencers, which garnered 22.1 million views over the past three months.
Many videos focused on Canada-U.S. trade, including one claiming a non-existent 48-hour ultimatum from President Donald Trump that received more than 5 million views.
Only 6.3 per cent of users flagged the videos as inauthentic or propaganda, while Meta declined to confirm whether it removed the content from Instagram.
While the network's origin remains unclear, it is 'almost certainly' operated outside North America, prompting TikTok to strengthen moderation technology that removes more than 98 per cent of deceptive content.