TikTok launches Amber Alerts to help find missing children
- TikTok has partnered with the National Center for Missing & Exploited Children to send Amber Alerts to users' feeds in specific areas after law enforcement issues them.
- The alerts include a photo, description, last known location, and other details about the missing child.
- TikTok's Amber Alerts were piloted in Texas, where they generated 20 million views and 2.5 million website visits from August to December 2024.
- The National Center for Missing & Exploited Children addressed nearly 29,000 missing children reports in 2023, with 88% of those cases resulting in recovery.
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18 Articles
TikTok Launches In-App Amber Alerts To Help Find Missing Children
The new initiative is in partnership with the National Center for Missing & Exploited Children (NCMEC).Fact checked by Sarah ScottParents/GettyImages/georgeclerkTikTok is using its reach to help find children who go missing. The social media app, used by 170 million Americans, is partnering with National Center for Missing & Exploited Children (NCMEC) for an in-app Amber Alert initiative, the company announced on March 20, 2025. “Every second co…
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