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TikTok launches Amber Alerts to help find missing children

  • TikTok has partnered with the National Center for Missing & Exploited Children to send Amber Alerts to users' feeds in specific areas after law enforcement issues them.
  • The alerts include a photo, description, last known location, and other details about the missing child.
  • TikTok's Amber Alerts were piloted in Texas, where they generated 20 million views and 2.5 million website visits from August to December 2024.
  • The National Center for Missing & Exploited Children addressed nearly 29,000 missing children reports in 2023, with 88% of those cases resulting in recovery.
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TikTok launches Amber Alerts to help find missing children

The social media platform will push the alerts to users in the missing child's designated search area.

·United States
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Cambodia Investment Review broke the news in on Thursday, March 20, 2025.
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