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TikTok Courts Hollywood at Sundance as Deal for U.S. Operations Is Set to Close This Week

TikTok will feature 10 creators at Sundance 2026 and showcase new ad tools to boost film discovery and audience engagement, with 47% of U.S. users learning about movies on the platform.

The tech platform is debuting new ad format geared specifically toward entertainment advertisers, with creators on the ground in Park City.

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The Wrap broke the news in United States on Wednesday, January 21, 2026.
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