TikTok dominated app downloads in 2025, as games lost ground

TikTok dominated app downloads in 2025, as games lost ground

Sensor Tower has published its annual State of Mobile report, offering insights, trends, and data on the global mobile app market.

In 2025, the revenue of the mobile gaming market grew, but only slightly — analysis

The analytics company Sensor Tower has released an extensive report discussing the state of the mobile app market in 2025. We’ve selected key findings related to games.

Global mobile games revenue reaches $81.8bn in 2025

Global mobile gaming revenue rose slightly to $81.8 billion in 2025, while non-game app consumer spending surged 21% to $85.6 billion.

Mobile app spending climbs to $167bn as monetization outpaces growth in 2025

Global mobile in-app purchase revenue reached $167 billion in 2025, reflecting a market that continues to expand financially even as traditional growth levers such as downloads lose momentum.