TikTok 'de-influencers' want Gen Z to buy less

Summary by PBS NewsHour

At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead.

Published 4 months ago · New York, United States

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Associated Press News

TikTok 'de-influencers' want Gen Z to buy less

NEW YORK (AP) — At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead.

4 months ago·United States

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abc News

TikTok 'de-influencers' want Gen Z to buy less

A slew of TikTok users are using their platforms to encourage people to buy less, not more

4 months ago·United States

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CBS News

TikTok "de-influencers" want GenZ to buy less

Social platform's #de-influencing trend promotes minimalism, but consumerist content has crept into the hashtag.

4 months ago·New York, United States

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KRDO

TikTok 'de-influencers' want Gen Z to buy less - and more

By HALELUYA HADERO and ALI SWENSON The Associated Press NEW YORK (AP) — At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead. The trend, called “de-influencing,” is a stark contrast to prior ones like #TikTokMadeMeBuyIt, when consumers were showing off products they purchased after seeing th…

4 months ago·Colorado Springs, United States

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Financial Post

TikTok 'de-influencers' want Gen Z to buy less

NEW YORK (AP) -- At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead.

4 months ago·Canada

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