TikTok Promotes a Thriving Illicit Vaping Culture Among Young People

TikTok promotes a thriving illicit vaping culture among young people

TikTok videos glamorizing illicit vaping highlight challenges in public health communication, as youth engage more with social media than educational resources.

TikTok content supports “illicit vape subculture” among teens

TikTok content normalises illegal vaping among young people – according to research from the University of East Anglia (UEA).  A new study shows that young people are far more likely to encounter illicit vaping content portrayed as normal, humorous and harmless on TikTok.  Meanwhile evidence-based health advice on official health and education websites may fail to cut through the digital noise.  That gap may be putting young audiences at risk, j…