US EditionTikTok by the Numbers: Stats and Facts for Digital Advertisers - Basis Technologies
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TikTok by the Numbers: Stats and Facts for Digital Advertisers - Basis Technologies
Despite a US law threatening a ban—now delayed multiple times by the Trump Administration—and ongoing privacy and cybersecurity scrutiny around the globe, the TikTok era of social advertising marches on. Far beyond its origins as a lip-syncing app for teens, TikTok has transformed expectations of social networks and become an essential platform for many advertisers. Powered by a dynamic algorithm that quickly gauges individual user preferences a…
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