Ads on TikTok and Video Games Drive 15-Year Surge in Defence Force Enrolment

Defence force recruitment has biggest surge in a decade

Australian Defence Force ranks are growing once again after the biggest surge in recruitment in 15 years.

TikTok and online games deliver military recruitment surge

Targeted advertising on social media and in online games has helped deliver a boost to Australian Defence Force recruitment, offsetting a perennial problem of declining service rates.

Cheap homes, bonuses and TikTok: how Defence is turning around its recruitment crisis

Defence recruitment is at a 15-year high, helped by hundreds of millions of dollars in taxpayer-funded bonuses and perks for personnel.

How ads targeting gamers, TikTok users helped boost Defence recruitment by thousands

Australian Defence Force sees recruitment surge, thanks to marketing targeting youth online. ADF enlistments hit 15-year high.

Ads on TikTok and video games drive 15-year surge in defence force enrolment

The ADF has been plagued by a recruitment and retention crisis but it has recently had a surge in numbers and fewer people are leaving the military.