US EditionTikTok and Meta want a piece of YouTube's TV success - Tubefilter
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3 Articles
Living room TV is the "new frontier" for TikTok, as one executive declared during the annual advertising convention in Cannes last week. Both TikTok and Instagram are reportedly looking to launch an app for connected TVs to grab some of the lucrative advertising revenue from the TV streaming market. It's easier said than done.
TikTok and Meta want a piece of YouTube's TV success - Tubefilter
YouTube TV might be losing subscribers thanks to price hikes, but YouTube on TV is dominating–and TikTok and Instagram want a piece of that. As you may have heard, since YouTube takes every available opportunity to talk it up, YouTube is now not only the most-watched streaming service in the U.S., but also the most-watched anything. Nielsen data shows it’s officially generating more watch time than any linear or broadcast TV network. That’s a bi…
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