Moeve and Santander, the First Spanish Companies to Withdraw Their Advertising in TikTok for the Pedophile Content of the Network
4 Articles
4 Articles
The principle of an advertising crisis in TikTok? The image problems of the video platform, derived from the complaint about the contents of child abuse it hosts, may have started to run like gunpowder. For now, two Spanish giants, Banco Santander and Moeve, have withdrawn their commercial actions, as confirmed by this newspaper.TikTok faces a crisis that threatens to transcend the digital environment and become a business, judicial and institut…
The social network begins to lose advertisers after the research published by Curdada.es that reveals the thousands of contents of child sexual abuse that are hosted on the platform The social network TikTok begins to lose advertisers after revealing the thousands of contents of child sexual abuse found by an investigation of Curdado.es. Both Banco Santander and the energy company Moeve have decided to cease their advertising activity on the soc…
They condition their return to eliminate this material of child sexual abuse. There are 21 advertisements linked to data of sexual exploitation of children. More information: The Government is paralyzing TikTok against complaints of possible videos of child sexual abuse on the platform
Companies expect the social network to provide guarantees that it will be able to control the pedophile material disseminated on the platform
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