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New York Regulator Issues New Crypto Advertising Rules With May 2027 Deadline

Summary by FinanceFeeds
The New York State Department of Financial Services (NYDFS) has issued new guidance requiring regulated cryptocurrency firms to strengthen oversight of advertising and marketing, with companies expected to implement the measures by May 10, 2027. The guidance, announced Thursday, November 12, sets out expectations for accurate promotional content, transparent fee disclosures and formal internal review procedures. It specifically addresses mislead…
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The New York Department of Financial Services (NYDFS) has released new advertising and marketing guidelines for licensed crypto firms, advising companies…

The New York financial regulator set new expectations for advertising virtual currency companies and gave them until May 10, 2027 to launch control, disclosure and review policies.

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Coin Edition broke the news on Thursday, November 12, 2026.
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