Article provided by TicketCo. TicketCo has challenged football clubs to rethink one of the most accepted parts of the matchday sales journey: after building demand on their own channels, why should clubs still hand supporters over to a third-party platform at the point of purchase? Carl-Erik Moberg argued that the question has gone unasked for too long. The TicketCo chief executive and co-founder said the current model forces clubs to give up co…
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