Three New 'Harry Potter' Rides Confirmed Amid Franchise Expansion

Three New 'Harry Potter' Rides Confirmed Amid Franchise Expansion

Three more Harry Potter rides are on the way – but probably not where you think. JK Rowling may have made the Harry Potter fandom a controversial place in recent years, but the franchise remains hugely popular in theme parks worldwide. Universal first struck gold with the opening of The Wizarding World of Harry Potter – Hogsmeade at Islands of Adventure, transforming the theme park industry with its hyper-immersive design and storytelling (and …

Not at Universal: New 'Harry Potter' Land Announced With Three All-New Rides

Long after the boy wizard first made his theme park debut, a surprising new chapter in the Harry Potter story is taking shape — this time, far from Universal’s storied gates. While most fans associate the Wizarding World with Universal theme parks, Warner Bros. is now doubling down on its own ambitions. In a move that reshapes the global theme park landscape, the company is bringing Harry Potter to the Middle East — and building something never …

Three New 'Harry Potter' Rides Announced as Franchise Spreads to New Theme Park : Disney Fanatic

A new destination for spellcasting and wand-waving is on the horizon – but it’s not in Orlando, Osaka, or Hollywood. In recent years, Warner Bros. Discovery has ramped up its global investment in immersive entertainment. From Studio Tour expansions to streaming shake-ups, its focus has remained on keeping the Harry Potter brand in the spotlight – no easy feat given the cultural pushback against franchise author J.K. Rowling. Yet despite controve…