Meta's Threads Makes a Play for Podcasters and Their Rabid Fans
Threads introduces short podcast snippets and profile links to Apple Podcasts, iHeart, and Spotify to increase engagement among podcasters and fans, reaching 150 million daily users.
7 Articles
7 Articles
Meta’s Threads makes a play for podcasters and their rabid fans
(Bloomberg/Ashley Carman) — Meta Platforms Inc.’s Threads will launch podcast previews, or the ability to upload snippets of shows that play directly in user feeds, as part of a broader effort to encourage podcasters and their fans to spend more time on the social network, according to a person familiar with the plans. Threads already launched another podcast-oriented feature in recent months — the ability to link to a show on a profile and have…
The Threads, from the Meta, will launch podcasts — i.e. the possibility of sending programs that are played directly in user feed — as part of a broader effort to encourage podcasts and their faces to spend more time on the social network, according to a person familiar with the plans.
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