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Crumbl CEO Says He'll Pay BYU's Fine for Fans Storming Field After Rivalry Win

Crumbl CEO Jason McGowan offered to cover the $50,000 Big 12 fine so BYU fans could celebrate the Cougars' third straight win over Utah without restrictions.

  • On Oct. 18, 2025, Crumbl CEO Jason McGowan volunteered to pay any Big 12 fine after thousands of BYU Cougars fans stormed the field at LaVell Edwards Stadium.
  • After the rivalry game, fans surged onto the LaVell Edwards Stadium field despite repeated public-address announcements asking them to stay off, following BYU football team’s third straight win over Utah Utes.
  • McGowan announced his offer in the locker room and posted a video on X, while BYU head coach Kalani Sitake relayed the news, prompting cheers from players.
  • Conference rules allow fines for field storms, but BYU Athletics spokesperson said the school won’t worry about any potential $50,000 fine thanks to Jason McGowan’s offer to pay it.
  • Past incidents reveal inconsistent penalties as the Big 12 rescinded Colorado’s $50,000 fine weeks ago after field storm procedures, while Arizona State was fined $25,000 last year.
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The National Desk broke the news in on Monday, October 20, 2025.
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