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This summer's viral Hamptons smoothie shows just how widespread reservation culture has become

Summary by Business Insider
A Hampton's pop-up and members-only reservation app partnered on the Velvet Rope smoothie.Alice TecotzkyA Hamptons pop-up partnered with a members-only reservation app on a smoothie.The smoothies have blown up online, as social media and reservation culture converge.Employees and the pop-up's chef said the smoothie's identifiable look is part of the appeal.Walk around the Hamptons this summer, and you might run into people holding a plastic cup …

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Business Insider broke the news in United States on Sunday, August 31, 2025.
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