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This Nanjing IP collaboration turned stickers into a retail hit
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This Nanjing IP collaboration turned stickers into a retail hit
Nanjing IP collaboration: Key takeaways The Jingfeng Center turned a collaboration between Chinese sticker IP Siam Lip and Japan’s My Friend Rabbit into an immersive wedding rather than a conventional pop-up The campaign shows how an absurd but coherent story can turn fandom into real-world spending Nanjing’s growing network of IP stores, exhibitions and culture-led retail spaces is making it a compelling city for brand collaborations Worki…
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