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Kentucky Republican Ralph Alvarado Rebrands Campaign, Drops Trump Messaging

Ralph Alvarado replaced Trump-focused messaging with a healthcare pitch and says he will bring independent leadership to Congress, according to archived campaign pages.

  • Kentucky congressional candidate Ralph Alvarado has stripped his campaign website of pro-Trump messaging and photos, shifting away from his previous branding as an "America First Fighter."
  • Previously, the candidate's site featured his "Complete and Total Endorsement" from President Trump and promises to "Make America Great Again," but now promotes "independent leadership" and "Dr. Ralph's Plan."
  • Democrat Zach Dembo, a former federal prosecutor and Navy JAG officer, challenges Alvarado in the general election; the Democratic Congressional Campaign Committee added him to its "red to blue" list last week.
  • Trump won the district by 15 percent in 2024, yet a Reuters/Ipsos poll published Tuesday shows just 13 percent of Americans "strongly approved" of the president, with only 35 percent of conservatives expressing similar support.
  • Arizona gubernatorial candidate Andy Biggs has similarly removed mentions of the president from his roadside advertising, reflecting broader Republican distancing just over two months before Election Day.
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Just a few weeks ago Ralph Alvarado had himself celebrated as an "American First Fighter" and posed side by side with Donald Trump - now the Republican Congress candidate from Kentucky has wiped out every trace of the US president from his website.

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The New Republic broke the news on Tuesday, August 25, 2026.
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