Porsche’s Future Plans Include the 718 EV, More One-Off Specials, and Possibly a New Supercar
Porsche plans to expand high-margin special editions and cut 25% of its workforce as it targets lower development costs and a smaller model range.
- Porsche CEO Michael Leiters announced a strategic shift on Wednesday, October 7, 2026, unveiling plans to launch the 718 EV in 2027, a gas-powered Macan in 2028, and develop a new mid-engined supercar architecture positioned above the 911.
- Appointed in January, Leiters inherited a difficult financial situation after Porsche's profits plummeted from the equivalent of $5.9 billion in 2024 to just $101 million for 2025, forcing the company to prioritize 'value over volume.'
- To improve efficiency, Porsche plans to slash management positions by 40 percent and the overall workforce by 25 percent while increasing its stake in Manthey Racing to 67 percent for enhanced performance collaborations.
- Leiters insisted the 911 will remain combustion-powered while Porsche expands its Sonderwunsch customization program sixfold, targeting higher average selling prices for top-end models across its lineup.
- Dubbed 'Sportwagenschmiede 35,' the plan aims to reduce future development costs by 20 percent through increased use of simulations and modular construction, positioning Porsche as a builder of exclusive, expensive sports cars.
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Porsche wants to become more exclusive and margin-stronger. Two electric athletes and a burner SUV are also to help with this.
Porsche has unveiled a restructuring plan that puts more expensive and more exclusive cars at the center of future development. The German automaker aims to achieve profitability with sales of less than 200,000 cars a year — well below the 279,449 deliveries last year. The Sportwagenschmiede '35 strategy envisages cutting around 9,000 jobs by 2035, or approximately one fifth of staff. The plan comes amid weaker demand in China, U.S. tariffs, hig…
Porsche presented this Wednesday the strategy "Sportwagenschmiede '35", with which it has put on the table a series of measures to improve its profitability.
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