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This Is Starbucks' New Collectible Stuffed Animal Inspired by Its Iconic Bear Bear Bear.
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The launch of the new collectible accessory “Bearista Hugger” confirms that Starbucks does not sell only coffee, sells belonging. Following the success of the Bearista Cup, the brand is again betting on emotional marketing with a mini stuffed bear designed to embrace its glasses of cold drinks, available today for 149 additional pesos when buying a Frappuccino sized Grande or Venti. The strategy is not casual. The global market of collectible pr…
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