THG Targets South Korea with Myprotein Deal
6 Articles
6 Articles
THG targets South Korea with Myprotein deal
Manchester-based THG is expanding its global footprint with a major new licensing deal that will bring its flagship brand Myprotein to more consumers in South Korea. The agreement is with SG Safety Corporation, the distribution and business development arm of South Korean conglomerate CJ Group, who will manufacture a selection of Myprotein products under license within South Korea. These will include bars, snacks, ready-to-drink options and var…
THG partners with SG Safety Corporation to expand in South Korea - Grocery Gazette - Latest Grocery Industry News
THG has announced a licensing partnership with SG Safety Corporation in South Korea to grow the presence of its online sports nutrition brand, Myprotein. The deal with SG Safety Corporation,…
THG announces strategic Myprotein partnership in South Korea
THG has announced a licensing partnership in South Korea with SG Safety Corporation, a distribution and business development division of CJ Group, to bring MyProtein to the region. This agreement will bring the nutrition brand to offline channels for the first time, as well as a number of new online marketplaces. This multi-faceted deal will see a range of Myprotein-branded products manufactured locally by SG Safety Corporation under licence, en…
THG unveils new Myprotein licensing deal to boost South Korea growth
THG has unveiled a licensing partnership with SG Safety Corporation in South Korea. The partnership with SG Safety Corporation, which is a distribution and business development division of CJ Group, is set to bring THG’s sports nutrition brand, Myprotein, to a broader consumer base across South Korea, including offline channels for the first time, and various new online marketplaces. This deal will see a range of Myprotein-branded products manuf…
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