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They Spend Billions in germany... but Chinese Brands Still Struggle to Convince
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Sponsoring of the Euro 2024, Hollywood star like Daniel Craig posing in front of a great Denza break, XXL posters, targeted online campaigns... Chinese manufacturers are taking the big game out in Germany. They inject hundreds of millions of euros into the country to impose their Chinese car brands in Germany, determined to push Volkswagen, BMW and Mercedes-Benz on their land. On paper, everything is there: modern electric cars, prices presented…
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