Theft concerns, retail’s downward national trend make Rip Curl latest downtown Santa Cruz closure

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Theft concerns, retail’s downward national trend make Rip Curl latest downtown Santa Cruz closure

Rip Curl joined O’Neill, Forever 21 and New Leaf among retailers vacating Pacific Avenue locations in recent months. A Rip Curl manager cited local safety issues, while others pointed to national trends. “These are the headwinds we’re facing,” one downtown Santa Cruz owner said. “If you don’t support your local businesses, they will close.” The post Theft concerns, retail’s downward national trend make Rip Curl latest downtown Santa Cruz closure…