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‘The YouTube algorithm actually changed, for the worse,’ says MrBeast’s Retention Director
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‘The YouTube algorithm actually changed, for the worse,’ says MrBeast’s Retention Director
Mario Joos, Retention Director for several ultra-popular YouTube channels, like MrBeast, Stokes Twins, and Alan’s Universe, claims that YouTube has changed the short-form content algorithm for the worse. This alleged change mainly hurts the creators who specialize in YouTube Shorts, but it’s supposed to be noticeable for every YouTuber who uploads Shorts at least semi-regularly. Joos works with channels that routinely hit anywhere from 100 milli…
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