US EditionThe "Wow Effect" Is No Longer Enough: How Businesses Can Stay Successful in the Age of Rational Consumption
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1 Articles
The "Wow Effect" Is No Longer Enough: How Businesses Can Stay Successful in the Age of Rational Consumption
Innovator Olga Osokina on how AI has changed the relationship between consumers and brands, why emotional reactions matter, and what makes the Labubu case worth studying.
·United States
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