'It’s the Worst Execution I’ve Seen': Confessions of a Marketer on Pulling Every Client Off Google's PMax

'It’s the worst execution I’ve seen': Confessions of a marketer on pulling every client off Google's PMax

In this edition of our Confessions series, a growth marketing veteran explains why they’ve they pulled all ad dollars from Google's PMax.

The worst execution I've ever witnessed involved a marketer's reassurances that he was pulling every client off Google's PMax plan

Google's AI-powered advertising tool, Performance Max, is causing marketers to complain, but some end up withdrawing all their advertising...