SuperSport World Cup Digital Push Nets Billions Of Views
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Courtesy: FIFA The NFT again gained prominence during the 2026 World Cup, although this time its appeal was not only related to the possibility of reselling digital assets. The official FIFA Collect platform generated about 24 million dollars in volume between May 2025 and the final of the tournament, according to an analysis by Chainalysis. The result is relevant to a market that lost much of its activity after the boom recorded between 2021 an…
There was a time when the NFTs looked like the future of the internet. Artists sold digital works for millions of dollars, celebrities bought images of caricatured monkeys and the great technology spoke of a new economy for creators. At that time, non-expendable tokens promised to redefine digital property, but by 2026 the panorama only responds to very specific scenarios, such as the World Cup of FIFA 2026, according to data from the intelligen…
During the 39 days of the 2026 Football World Cup, the contactless payments made by foreign visitors at Mexican headquarters (Mexico City, Monterrey and Guadalajara) increased 105 percent compared to normal days, while 330 MHz of time spectrum were enabled to strengthen connectivity. According to Bruno Juanes, general manager of KIO IT Services, the high demand generated by the World Cup, confirmed that “the technology ceased to be a simple supp…
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