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Athletes as Brands: Caitlin Clark and LeBron James Lead as America’s Favorites | News Channel 3-12

  • During an ESPN LA interview, Brennan floated the idea that Caitlin Clark could leave the WNBA to create her own league while promoting her biography.
  • Christine Brennan suggested that Caitlin Clark’s immense popularity and endorsement earnings could enable her to create her own league, citing a leadership void in the WNBA.
  • YouGov’s survey of over 1,500 U.S. sports fans shows 35% name Clark as their favorite female athlete and 47% trust athlete endorsements more than from actors or musicians.
  • The WNBA Players Association urged USA Today to discipline Brennan for her controversial framing and questioning about Clark’s potential league plans.
  • ESPN LA host Brennan suggested Clark could leave the WNBA to start a rival league, citing her influence, sponsorship power, and growing investor interest in alternative women’s basketball models.
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Athletes as brands: Caitlin Clark and LeBron James lead as America’s favorites

YouGov reports Caitlin Clark and LeBron James are America's favorite athletes, highlighting their influence on sports fandom and brand trust.

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  • 77% of the sources are Center
77% Center
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Awful Announcing broke the news in on Sunday, June 29, 2025.
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