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The US Is Hosting the World Cup, but Nearly Half of Americans Don’t Care

Emerson College found 22% of registered voters are very interested, while 33% are somewhat interested and older adults show the least enthusiasm.

  • Forty-Five percent of Americans have no interest in the World Cup, according to an Emerson College poll, despite the nation hosting the tournament this year.
  • Play began yesterday afternoon with Mexico facing South Africa in the opening match, while the United States plays its opener today.
  • Interest varies sharply by age; six in 10 people 70 and older expressed no interest, compared with just two in 10 people ages 18 to 29.
  • Hispanic and Latino respondents were three times more likely to follow the tournament than White Americans, highlighting a racial divide compared with Black Americans.
  • Authorities seized $20 million in fake goods from Hong Kong ahead of the World Cup, marking significant enforcement efforts surrounding the event.
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Football conquers the USA – but fans prefer to watch the Premier League than the MLS. What this means for the 2026 World Cup.

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KBZK broke the news on Thursday, June 11, 2026.
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