The Unusual Story Behind the 'Confidential' Campaign for Dembele's Ballon d'Or

Ballon d'Or: Journalist exposes PR campaign offer for Ousmane Dembele

Ousmane Dembele’s agent has dismissed any involvement in a bizarre PR storm that erupted after claims of a secret campaign to boost the winger’s Ballon d’Or chances

Journalist exposes Ballon d'Or PR campaign offer for Ousmane Dembele: Report

Ousmane Dembele's agent has denied being involved in the strange Ballon d'Or PR flurry following a journalist's disclosure of a "confidential" offer.

The Unusual Story Behind the 'Confidential' Campaign for Dembele's Ballon d'Or

Sports writer Neal Gardner received an email offering him money to secretly promote Ousmane Dembele's Ballon d'Or candidacy. The email from Bangrr International, an Indian marketing agency, emphasized confidentiality and requested weekly tweets to elevate Dembele’s profile. Gardner, questioning the ethics, shared the offer publicly, leading to widespread discussion on social media. The agency later explained the proposal was unauthorized, drafte…