Whey up: Protein Powder Prices Soar as Global Demand Grows
4 Articles
4 Articles
Driven by popular enthusiasm and trade war, the demand for whey protein is exploding and blazing prices.
Whey up: Protein powder prices soar as global demand grows
Food manufacturers and fast food companies are cramming whey protein into everything. That’s causing shortages of the ingredient and pushing prices to record highs. Now whey protein is also a target in the U.S.-Canada trade war - increasing costs that may end up being passed on to customers.
If the whey protein you usually buy has suddenly become much more expensive, you’re not alone. Whey prices have skyrocketed in 2026, with the problem starting much higher up the supply chain, not on the shelves of supplement stores. Whey is a byproduct of cheesemaking, but it has gone from being a relatively low-value product that was once considered a byproduct of the dairy industry to one of the most sought-after ingredients on the market. Glo…
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