US EditionThe type of personalisation customers want in 2025
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The type of personalisation customers want in 2025
By Ellie-Rose Davies, Content Executive at IMRG In this blog we reflect on the type of personalisation customers want from retailers and share top tips for making personalisation work in 2025. But first, why is personalisation important? Personalisation has become a core strategy for boosting customer acquisition and retention. According to Magda Schmid-Debska, VP Growth & Marketing at PXP, ‘Personalisation isn’t just what consumers demand—it’s …
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