The true story behind the founders of Tesla: Martin Eberhard and Marc Tarpenning

DMZ – INNOVATION ¦ Sarah Koller COMMENTAR When you think of Tesla today, you almost automatically think of Elon Musk. However, the true story of Tesla doesn't start with Musk, but with two visionary entrepreneurs, Martin Eberhard and Marc Tarpenning. Their original idea was to revolutionize the automotive world with an electric car that is both environmentally friendly and powerful.The two had already celebrated joint successes at NuvoMedia and …