US EditionThe Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
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ShareTrendingThe Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Integration of Unified ID 2.0 and OpenPath to Deliver a Future-Ready, High-Performance Advertising Solution HONG KONG, June 18, 2025 /PRNewswire/ — The Trade Desk (NASDAQ: TTD), leading global advertising technology company, today announced an expanded strategic partnership with HOY, the media platform operated by i-CABLE Communications Limited (1097.HK). As part of this collaboration, HOY will enable programmatic trading for its connected TV (C…
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