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The Surprising TAG Heuer Watches Still Dominating The Aftermarket

Summary by DMARGE
By now, the term luxury downturn is enough to turn any Swiss watchmaker's stomach before the day’s first espresso and flaky pastry. Across the industry, CEOs are being shuffled out of corner offices, brands are tightening wholesale allocations, and authorised dealers who once ran waitlists like velvet-roped nightclubs are suddenly chasing clients again. Prices on the grey market have softened, yet collectors are circling like sharks in the shall…
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DMARGE broke the news in on Monday, September 15, 2025.
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